AMAL SOAP was born in 2017 from a social entrepreneurship project with the aim of promoting the inclusion of refugees in the job market.

Since 2023, AMAL has been part of MEERU Abrir Caminho, constituting the organization's social business. We are creating the AMAL Academy.

During a winter vacation, Benedita met a Syrian family who were starting their lives over in Portugal. Inspired by this new friendship, she and Michele and Lauranne presented a project for a social business to help refugees with employment and integration problems in the Social Entrepreneurship course at the Nova School of Business and Economics.

Duarte and Pedro joined the team to work on the soap recipe. We won the BET24 entrepreneurship competition and launched a crowdfunding campaign to finance the project. After several attempts, we fine-tuned the recipe and AMAL soap was ready.

IPAV provided the space and Basepoint helped us with the certification of the soaps with INFARMED.

Participation in the PAES Acceleration Program of Santa Casa da Misericórdia de Lisboa and recognition with the Santander University Volunteer Award were the final boost.

AMAL Soap was launched.

The initial team pursued other personal and professional dreams, which resulted in some changes in the team composition. Fanny and Graça became part of the team and counted on the help of other entities and young volunteers, such as EY and Júnior do ISCTE.

Over the years, we have traveled around the south of the country, visiting fairs and markets. We have held many workshops where we have taught people how to make AMAL soaps and we have shared the story of Maisaa and her family.