In Arabic, AMAL means Hope.
There are few words we know that are more beautiful than this one: Hope, AMAL.
Could there be a more beautiful word to name MEERU’s social business? That’s right: from now on, AMAL SOAP is MEERU ’s social business!
This is our good news for this Christmas season: the AMAL soap brand made by migrants and refugees, founded in 2017, has joined MEERU to increase its social impact.
For months we have been working side by side with the AMAL Association - Hope for a New Home in sharing knowledge, planning and developing a new look for this project.
When the invitation came for AMAL to join the MEERU structure, our minds were filled with the names of the people in our community, made of dreams and determination, made of AMAL.
Over the past 5 years since MEERU was founded, we have found and cemented our mission: to sow and nurture relationships of friendship, affection and trust between local people and refugee and migrant families. We do this in many ways and there are many paths - some already taken and many yet to be explored. Now a new way of building a world with room for everyone is born: we produce soaps with a welcoming and intercultural aroma.
We were already makers of hope: now we also call it AMAL and we have symbolically materialized it in the form of a bar of soap.
AMAL is a social business based on a space for meeting, learning and empowerment for each of the people who work here.
While we make high-quality, artisanal soaps inspired by a Syrian recipe made in Aleppo over 2,000 years ago, we are creating employment and training opportunities for migrants and refugees.
You can now discover and buy AMAL soaps on our website.
